{"id":34387,"date":"2022-02-23T14:23:46","date_gmt":"2022-02-23T14:23:46","guid":{"rendered":"https:\/\/positivelysharing.org\/blog\/?p=34387"},"modified":"2022-02-23T14:23:46","modified_gmt":"2022-02-23T14:23:46","slug":"high-street-pricing-war-for-lateral-flows-begins-superdrug-undercuts-rival-boots-with-pledge-to-sell-covid-tests-for-just-1-99-each-when-no10-scraps-free-swabs-in-april","status":"publish","type":"post","link":"https:\/\/positivelysharing.org\/blog\/2022\/02\/23\/high-street-pricing-war-for-lateral-flows-begins-superdrug-undercuts-rival-boots-with-pledge-to-sell-covid-tests-for-just-1-99-each-when-no10-scraps-free-swabs-in-april\/","title":{"rendered":"High street pricing war for lateral flows begins: Superdrug undercuts rival Boots with pledge to sell Covid tests for just \u00a31.99 each when No10 scraps free swabs in April"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-25156\" src=\"https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2020\/10\/superdrug-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2020\/10\/superdrug-300x200.jpg 300w, https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2020\/10\/superdrug-770x514.jpg 770w, https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2020\/10\/superdrug-500x334.jpg 500w, https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2020\/10\/superdrug-360x240.jpg 360w, https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2020\/10\/superdrug.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A high street pricing war over lateral flow tests broke out today as Superdrug revealed it will undercut rival chain Boots by offering Covid swabs for just \u00a31.99 each.\u00a0<a href=\"https:\/\/www.dailymail.co.uk\/news\/article-10542647\/Superdrug-undercuts-Boots-pledges-sell-Covid-tests-just-2-coming-days.html\"> Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>A high street pricing war over lateral flow tests broke out today as Superdrug revealed it will undercut rival chain Boots by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":25156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[],"class_list":{"0":"post-34387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health"},"jetpack_featured_media_url":"https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2020\/10\/superdrug.jpg","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/posts\/34387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/comments?post=34387"}],"version-history":[{"count":1,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/posts\/34387\/revisions"}],"predecessor-version":[{"id":34388,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/posts\/34387\/revisions\/34388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/media\/25156"}],"wp:attachment":[{"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/media?parent=34387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/categories?post=34387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/tags?post=34387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}