{"id":48536,"date":"2023-08-13T13:55:47","date_gmt":"2023-08-13T13:55:47","guid":{"rendered":"https:\/\/positivelysharing.org\/blog\/?p=48536"},"modified":"2023-08-13T14:22:22","modified_gmt":"2023-08-13T14:22:22","slug":"forget-shrinkflation-popular-brands-are-being-hit-by-skimpflation-how-food-favourites-are-being-made-with-cheaper-ingredients-while-prices-stay-the-same","status":"publish","type":"post","link":"https:\/\/positivelysharing.org\/blog\/2023\/08\/13\/forget-shrinkflation-popular-brands-are-being-hit-by-skimpflation-how-food-favourites-are-being-made-with-cheaper-ingredients-while-prices-stay-the-same\/","title":{"rendered":"Forget &#8216;shrinkflation&#8217;&#8230; popular brands are being hit by &#8216;SKIMPFLATION&#8217;: How food favourites are being made with cheaper ingredients while prices stay the same"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-48537\" src=\"https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2023\/08\/skimpflation-300x235.jpeg\" alt=\"\" width=\"300\" height=\"235\" srcset=\"https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2023\/08\/skimpflation-300x235.jpeg 300w, https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2023\/08\/skimpflation-360x283.jpeg 360w, https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2023\/08\/skimpflation.jpeg 474w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Shoppers have become all but too familiar with Shrinkflation &#8211; when brands and supermarkets reduce the size of products while charging the same amount <a href=\"https:\/\/www.dailymail.co.uk\/news\/article-12384455\/Forget-shrinkflation-popular-brands-hit-SKIMPFLATION-food-favourites-cheaper-ingredients-prices-stay-same.html\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Shoppers have become all but too familiar with Shrinkflation &#8211; when brands and supermarkets reduce the size of products while charging the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":48538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200],"tags":[],"class_list":{"0":"post-48536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cost-of-living-crisis"},"jetpack_featured_media_url":"https:\/\/positivelysharing.org\/blog\/wp-content\/uploads\/2023\/08\/skimpflation1.jpeg","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/posts\/48536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/comments?post=48536"}],"version-history":[{"count":2,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/posts\/48536\/revisions"}],"predecessor-version":[{"id":48549,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/posts\/48536\/revisions\/48549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/media\/48538"}],"wp:attachment":[{"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/media?parent=48536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/categories?post=48536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/positivelysharing.org\/blog\/wp-json\/wp\/v2\/tags?post=48536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}